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Digital printing direction and characteristics

Category:Industry News  Date:2014-12-31  Views:525  [BACK]
Twelfth Five-Year Plan for the development of the printing industry and indicates the general direction of the path, the next few years, the state will primarily promote the development of new technologies, the introduction, absorption applications in new areas. Now the domestic digital printing market is gradually maturing, the rapid development of digital publishing, according to statistics GAPP publishing industry, in 2009 China's digital publishing, accounting for 7.5% of the total output of the industry's total output, revenue 7.7% of the total industry revenue; increase the value of the total value added of 7.6% line; total profit accounted for 7.2 percent of industry profits (surplus) of the total. And data display, digital printing past two years has developed rapidly, there are many forms of digital publishing and content echoed match, but also to adapt to the personalized needs of the community, but uneven development, mainly in Beijing, Shanghai Guangdong, the printing industry.
Currently, according to the experts, digital printing industry has several distinctive features:
First, technology update speed, new models released frequently. China, a big market, attracting the attention of many overseas companies, including the world-famous companies like Hewlett-Packard. If you look closely, now these companies release new models in terms of speed faster and faster, shorter and shorter release interval. In order to meet the diverse needs of the market, digital equipment suppliers invest in new technologies, more and more, expanding the product line, and strive to expand its market share in each product application level.
Second-quality digital printing is on the rise. In the past we usually think of grace to your digital printing on the printing quality is suitable for less demanding printing business, but now as the representative of HP digital printing equipment successfully entered the field of imaging and traditional printing, fully demonstrates the quality of demanding these areas have been gradually recognized the quality of the digital printing; in fact, widely used in digital print publications and product instruction manual overseas also corroborated its print quality.
Third, the market is now more transparent, digital printing equipment suppliers began to enter into the previously inaccessible areas, such as the expansion of the commercial printing industry to print images, special packaging and publishing fields.
    National Five-Year Plan of the publishing industry and digital printing digital printing works to promote industrial development as a major project, on a strategic position to lead, the digital printing technology to create green printing industry as an important technical titles, the market environment is also a digital printing equipment suppliers fierce competition continues to mature, the rapid development of new technologies to maintain momentum, which are for the Chinese printing enterprises in the digital transition towards green printing has laid a good foundation for the development, and create a good environment for development.

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