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Packaging and labeling industry or to book printing business into new markets

Category:Industry News  Date:2014-12-31  Views:974  [BACK]
The impact of e-books, overcapacity, vicious competition, low wages, book printing market is under unprecedented "can not shirk." When a growing number of book publishing unit will be included in the digital transformation agenda, the book printing business executives have to think about the same question: what is the way out books and printing, whether the transition has become a trend? Beijing Printing Association Ren Yucheng "China Press reported that" when I interviewed also said that a lot of books and printing companies are to packaging, labeling and even the direction of transformation. He believes, can provide differentiated products is the key, the only way to have a benefit. Transformation certainly can not herd, overnight, then what is the problem in the middle need to pay attention? I interviewed a number of industry experts.
     Packaging label market research to lay the foundation for the transformation

     Currently, books and turn the packaging industry to discuss the topic in very warm, I also learned that many companies are considering, many of whom are actors put into practice. In the corporate restructuring desire occasion, China Printing Equipment Industries Association consultant for many years engaged in the packaging and printing and label industry, said Tan Jun Qiao, changes in product mix or, restructuring or, companies must first do market research, market demand for premise changes. He believes that even if the packaging direction towards transformation, we must seriously study the packaging market, covering a wide range of packaging market, causes material and more, finishing with complex, so must be clear which specific packaging market is moving in the direction of turn, be rational transformation.

     As we all know, publications printing enterprises are facing challenges from all sides, to survive a lot of pressure, for various reasons so many companies ubiquitous device utilization is low, "hungry" situation. But to packaging and decoration printing and label printing market changes have space? Tan Junqiao to the author introduces a set of data, according to association statistics, the country is about 100,000 various printing companies, in which more than 6500 publications printing enterprises, accounting for 6.4%; packaging and decoration printing enterprises more than 43,000, accounting 43%; other printing companies have more than 48,000, accounting for 47%. This shows that the largest packaging and decoration printing enterprises. On the output side, packaging and decoration printing output about more than 1800 billion yuan, far ahead. And is not affected by the electronic packaging industry and other industries, food products, supporting industries, supporting strong products require packaging, and therefore become relatively fast growth of the industry. Label cosmetics, cleaning supplies, logistics, warehousing, supermarkets are needed annually in recent years, an increase of 15% to 20%. Especially electronic monitoring code, given the tag of hundreds of billions of demand, but also provides a very large market space. In contrast, books and Indian enterprises reasonable transformation to become outstanding problems.

     Dispensation Technology Co., Ltd. is responsible for the whole project label printing high-Bin product manager in the "China Press reported," I also said in an interview, packaging, labeling printed volume has been growing, because people will always be the consumer, and consumer goods because of the homogeneity high degree of substitution is very fast, then you need to replace the new packaging, and therefore demand.

     Direction changed, have to keep supporting the transition

     Books and Indian enterprises restructuring will encounter many problems, Tan Junqiao believe the most important is to change people's attitudes, awareness of the current situation of enterprises, the need for change, and then to find markets. At the same time we should actively create conditions for the transformation, not just adjust, technology, management and other devices have to keep supporting the change, due to changes in direction, the corresponding technical personnel also need to be supplemented. In addition, training is also very important, the sales team building is an important aspect of training. Because in the past the living source of relatively fixed Publishing, printing and packaging market is completely open, fully competitive market, it is important to sales personnel.

     In the device with different products and adjustments, Tan Jun Qiao and packaging believes prepress change much, mainly used in printing books and business press, and books printed after the main saddle stitching gluing machines, folding machines, etc. printing part, because the substrate involves four kinds of plastic films, glass, paper, metal, etc., so the device will have a different gravure printing machine, offset press or the like.

The most obvious difference between India, die polishing, bronzing, Indian films have cut the bag.

     High Bin believes that books printed format and labels, packaging printing format is different, mostly four books open, 6 open-based, while the maximum was 330 mm label, and after exhausting enterprise technology road is different. As long as the product has changed, the device should be adjusted, packaging and printing companies also apply.

     Tan Junqiao example, Shanghai as a pilot with flexo printing textbooks, but no folding flexographic printing parts also need to increase the folding of post-press equipment.

     High Bin said that the transition is not transformation, the premise is whether companies have business in this area, whether the relevant market. In his view, the introduction of equipment, added technology is very simple, it is important to keep up with the concept of whether or not, whether there is a market. Because sometimes the transition are not necessarily active behavior or not, more passive behavior guided by the customer.

     Lessons from the restructuring case

     Tan Junqiao to the author presents a case. Hubei Xinhua Printing Co., Ltd. The original master print books, in recent years began to expand the business, the introduction of the package printing equipment, printing books turned from a single newspaper and packaging printing in the field of comprehensive printing services company, is now only printed books accounted for 49% of the total enterprise business, and the company involved in packaging and printing products packaging, catalogs, brochures and other products. According to the chairman of the company Tianwu Ying introduction, the company's sales in 2009 was 200 million yuan, in 2010 reached 240 million yuan, the transition effect is very good. When talking about the transformation of experience, she also said to increase technological innovation and personnel training is essential correspondence.

     I have also visited China Joint Printing (Hong Kong) Co., Ltd. established in Shanghai for the label industry radio frequency identification (RFID) technology in the printing business - gathers speed Smart Label Co., which owns the country's first fully automated high efficiency the electronic label packaging production lines and advanced technology. According to reports, the company has invested a lot of money for research and production. Printed hardcover books focus on China business to get involved in the label industry, which shows the importance of the industry and good.

     I learned from media reports also learned that China Printing Group, Shanghai Printing Group, Liaoning art printing and other companies are actively exploring the transformation of the way, the future will depend on the forms of books and printing business towards digital printing, packaging, printing, labeling printing enter the field.

     User "Li tree" in its micro-Bo said: "books printed areas affected, companies can do to change the packaging and decoration printing, so just add sided corrugated board production line and cut, mostly molding equipment, the original printer can retained, so much more practical than the teeth or change jobs. "this is a great truth, but also that the transition has become an inevitable choice for many books and printing companies.

     Tan Jun Qiao also believes that, after full market research to determine a good direction, to be a good transition plan, and gradually make the transition, divided into many stages, because the transition can not be done overnight, not in a hurry. Allow enterprises to "walk on two legs at the same time" and not just focus on one area, so the transition is not only an act of bad market forced desperation, it is diversified, and each business can contribute to the development of each other.

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